Privacy policy

01

Who we are

NUMB'D is a trading name of INKD INNOVATIONS LTD, a company registered in England and Wales. Our registered address is 313 North End Road, London, SW6 1NN. When we refer to "we", "us" or "our" in this policy, we are referring to INKD INNOVATIONS LTD.

02

Information we collect

We collect information that you provide directly to us when you place an order, create an account, subscribe to our mailing list, contact us or interact with our website. This may include:

• Your name, email address, phone number and delivery address
• Payment information (processed securely by our payment providers)
• Order history and product preferences
• Communications you send to us, including emails and contact form submissions
• Account login credentials if you create an account

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited and referring URLs. This data is collected through cookies and similar tracking technologies.

03

How we use your information

We use the information we collect for the following purposes:

• To process and fulfil your orders, including shipping and handling returns
• To communicate with you about your orders, account and customer service enquiries
• To send you marketing communications where you have opted in, including product updates, promotions and newsletters
• To improve our website, products and services based on how you interact with us
• To prevent fraud and ensure the security of our platform
• To comply with our legal obligations

Our legal basis for processing your personal data includes the performance of a contract (when you place an order), your consent (for marketing communications), our legitimate interests (for improving our services and preventing fraud) and compliance with legal obligations.

04

How we share your information

We do not sell, rent or trade your personal information to third parties. We may share your data with trusted service providers who help us operate our business, including:

• Shopify — our e-commerce platform that hosts our store and processes transactions
• Royal Mail — our shipping partner for order fulfilment
• Payment processors — to securely process your payments (we never store your full card details)
• Email marketing providers — to send communications you have opted into
• Analytics providers — to help us understand website usage and improve our services

All third-party providers are contractually required to handle your data securely and only for the purposes we specify. We may also disclose your information if required by law or to protect our rights.

05

Cookies and tracking

Our website uses cookies and similar technologies to provide a better browsing experience, remember your preferences and analyse how our site is used. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

• Essential cookies — required for the website to function properly, including shopping cart and checkout functionality
• Analytics cookies — help us understand how visitors interact with our website so we can improve the experience
• Marketing cookies — used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns

You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

06

Data retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected. Order data is retained for a minimum of six years to comply with UK tax and accounting regulations. Marketing data is retained until you unsubscribe or request deletion. If you request that your account be deleted, we will remove your personal data within 30 days, except where we are legally required to retain it.

07

Your rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request that we correct any inaccurate or incomplete data
• Right to erasure — request that we delete your personal data, subject to legal retention requirements
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — request your data in a structured, commonly used format
• Right to object — object to the processing of your data for marketing purposes
• Right to withdraw consent — withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at the details below. We will respond to your request within 30 days. If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

08

Third-party links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

09

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, regulatory or operational reasons. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.

10

Contact us

If you have any questions about this privacy policy or how we handle your personal data, please get in touch.